This Ooyala IQ release introduces the following new features and enhancements:
New Asset Filters in the Business Intelligence page
The pre-defined durations are:
You can do this by clicking on the filter icon for assets and selecting a duration from the duration drop down menu.
You can do this by clicking on the filter icon for assets, then clicking the Filter By Publish Date button and selecting a date range.
Support for the user of the master account to filter data from various subaccounts within the Business Intelligence page when logged into the master account.
This Ooyala IQ release introduces the following new features and enhancements:
Date Range Comparison
The Ooyala IQ Date Range Comparison functionality allows you to easily add a comparison date range on the Business Intelligence page to see how user engagement has changed.
See Using the Date Range Comparison Feature on the Business Intelligence Page for guidance on how to use the date range comparison feature so you can review and compare analytics data for two separate date ranges.
Additional Columns in the Expanded Asset View
The Expanded Asset View on the Business Intelligence page in Ooyala IQ now contains two additional columns:
The visual example below shows the new columns in the Expanded Asset View:
The additional columns can be shown or hidden using the Edit Table Columns option, as shown in the example below:
The replays metric is available for Ooyala IQ, and is displayed in the UI.
See also the replays metric in the context of the Reporting API.
IQ introduces a new feature whereby the user can filter contents by live streaming or video-on-demand (VOD) content. The feature is part of the UI, located at the top of the key performance indicator (KPI) bar:
On the Business Intelligence page, the live filter will work for all metrics:
The features below apply both to Live content types as well as Video-on-Demand content types.
Note: No other dimensional breakdown for concurrent user (device, geo, etc.) is supported currently. This means that there is no filter capability for these dimensions. When the user is in one-minute concurrent user view, all filters other than asset are disabled. Likewise, when a filter other than asset is applied, one-minute granularity is disabled.
Note: Concurrent user metrics can only be shown at the one-minute granularity level. If you change the granularity to another value, like fifteen minutes, one hour, etc., the view will automatically switch to show unique users.
New Features and Enhancements
Third-Party Players May Use XDR Functionality.
A third-party player may now make use of XDR code for pause and resume functionality, provided the player can integrate with the IQ JSON API. For example, a video can be paused on an Ooyala player and resumed on a Roku player. Some example third-party devices that are compatible include:
XDR Supports External Assets.
XDR now includes support for assets external to Backlot (e.g., located in third-party content-management systems).
Maximum Number of Assets in Popular Now.
We've increased the number of assets you can view in the Popular Now section. Now you can track up to 100 assets along with the number of users watching them in real time!
We've added an easier, more intuitive way to interact with charts and see more detail for fifteen-minute and hourly breakdowns. Zoom in and zoom out buttons help you focus on the level of detail you want.
Segments Watched chart now shows percentages even when Asset Duration is unavailable.
We're displaying the Segments Watched chart even for assets that don't have a set length. Percentage is shown instead of time when hovering over chart points.
Proper links for Dashboard assets.
We've added proper links for assets in the Dashboard page that will enable interactions users are accustomed to.
New Hour and 15 Minute Time Segment Granularity in Ooyala IQ UI and API
In the Ooyala IQ UI you can now select hour and 15 minute time segment granularities to apply to the Business Intelligence and Video Details pages.
Use the zoom feature with the hour and 15 minute time segments to highlight a segment of a metric graph and view more granular metric results.
The default date range for the day time segment is different from the default date range for the 15 minute and hour time segments.
For the day time segment the default date range is from 12:00am of the first day to 11:59pm of the last day in the week (8 24 hour segments). For the 15 minute and hour time segments the default date range is from 12:00pm of the first day to 12:00pm of the last day in the week (7 24 hour segments).
This difference in default date range means that your metric data will change when you switch between the day time segment and the 15 minute or hour time segments. We will change the date range limitation for 15 minute and hour time segments to match the day time range (8 24 hour segments) in an upcoming release.
New Playthrough Graph on the Ooyala IQ Video Details Page
The playthrough graph on the Video Details page of Ooyala IQ will now match the playthrough graph on the Business Intelligence page (with new time range selection functionality and time series views of playthrough data).
Unlimited Rows of Data From the Ooyala IQ API
With the Ooyala IQ API, for time ranges up to 1 month you can now query by up to 3 dimensions at a time with unlimited rows of data. For time ranges greater than one month you can continue to query by up to 2 dimensions at a time with up to 10,000 rows of data. See Dimensions for more details.
New Xbox One Adapter for Ooyala IQ
For more information regarding the new library, refer to Integrating Third-Party Players with IQ Using the JS SDK.
New Show by State Expanded Table Option in Ooyala IQYou can now select Show: BY STATE in the expanded table view of the Geography panel in Ooyala IQ. This allows you to export data categorized by state as a CSV file.
See Viewing Expanded Tables for details.
New Ooyala IQ JSON API for Third-Party Players
We have updated the Ooyala IQ backend to support a JSON API endpoint. JSON is a lightweight open-standard data interchange format that is language independent, making it easy to read and write.
Use the new Ooyala IQ JSON API to communicate your third-party player's events to Ooyala IQ. You can use this endpoint to send JSON data to Ooyala IQ or you can use one of the out-of-the-box SDKs. For this release, we are offering an out-of-the-box SDK for Roku.
For more details on the Ooyala IQ JSON API, see Integrating Third-Party Players with IQ Using the JSON API.
New Ooyala IQ SDK for Roku Integration
You can now integrate Roku channels with Ooyala IQ with the Ooyala IQ SDK for Roku. The Ooyala IQ SDK for Roku is an out-of-the-box SDK that sends JSON data to the Ooyala IQ JSON API endpoint and automatically follows the best practices for what events should be sent when, and makes sure that all required fields are present.
The Ooyala IQ SDK for Roku supports the Roku OS v7+.
If you use the Ooyala IQ SDK for Roku, Roku will appear as an OS in the Device panel of the Ooyala IQ Business Intelligence interface.
The Roku player will appear in the Player panel as well.
Ability to Save Preset Filters to Your Ooyala IQ Account
If you save a preset filter in Ooyala IQ, the saved preset will be available to you any time you log into your user account (even if you access your account from another device).
Ability to Add All Assets when Filtering by Name in Ooyala IQ
In the Ooyala IQ Asset panel, when filtering by asset name, you can now select all assets that appear in the search results by simply clicking Add all search results.
New Legend for Ooyala IQ Segments Watched
In the Segments Watched section on the Ooyala IQ Video Details page, when you hover your mouse over a specific section on the graph, you can now see a legend that displays the time of the video in HH:MM:SS format with a play count.
Fix to Hours Watched Ooyala IQ Metric for Live Assets
Ooyala IQ Metrics Supported for Backlot Assets Played in Third-Party Players
Mixed Player Support in Ooyala IQ
If you are using Ooyala players and third-party players to play Ooyala video assets (hosted in Backlot), you can now use one Backlot account to stream video to an Ooyala player and a third-party player. You can view consolidated IQ analytics metrics in one dashboard (through one user account) for both types of players.
Please note that for third-party assets (hosted in a third-party CMS), you will still need to set up a separate Backlot provider account to ingest asset metadata.
Infinite Label Scrolling in Ooyala IQ
The Business Intelligence page of Ooyala IQ now supports infinite label scrolling with the "filter by label" feature. We have also enhanced the Business Intelligence page load response time when you have a large number of labels.
New Preset Time Ranges in Ooyala IQ
Ooyala Analytics Chrome Extension
The Ooyala Analytics Chrome extension is now available in the Chrome Webstore at https://chrome.google.com/webstore/detail/ooyala-analytics-plugin/kgkibeopmmkehaijmmfhldeclmgbmgnp. You can use this debugging tool to help you to build your own third-party player adapter to work with Ooyala IQ.
Ooyala IQ Support for Chromecast Devices
Ooyala IQ now tracks Chromecast device plays. You can monitor Chromecast receiver analytics with the Ooyala IQ API by looking at data for browser=chrome, deviceOs=chromecast, and deviceType=settop. In the Ooyala IQ UI this will be under Device Type > settop > other - Chromecast. In the Player panel, you will see "Chromecast_player" for Chromecast players. Analytics results will vary depending on which cast/play scenario the end user initiates.
This feature was released in January. See Chromecast Integration Analytics for details.
New and Enhanced Features in Ooyala IQ
The following new features are included in this release of Ooyala IQ.
You can reload your presets, search for your presets, and delete your presets. The saved preset will be available to you the next time you log into your account as long as you don’t change to another browser. Switching browsers to access saved presets will be released at a later date. See Using Preset Filters in the Business Intelligence Page for details on how to create and manage presets.
If you have over 10,000 assets and make a query with a date range greater than 31 days, the total_count returned will be 10,000 (instead of your total number of assets, which is greater than 10,000).
See How Can I Query Unlimited Asset Data? for a full example of how this works.
Ooyala IQ will continue to be updated to support future Ooyala Player versions as they are released.
New Discovery Insights Metrics in the Ooyala IQ API
Discovery Insights metrics were introduced to the Ooyala IQ UI in the 2015-10-15 Release. If you are an Ooyala Discovery user, you can now query these metrics with the Ooyala IQ API. See Metrics for metric names and descriptions.
New Third-Party Player Reporting Feature in Ooyala IQ
You can now integrate Ooyala analytics (Ooyala IQ) with any third-party system (non-Ooyala video players).
You can synch your third-party metadata with Backlot and Ooyala IQ via the Backlot API. See Syncing Third-Party Metadata with Ooyala IQ for details.
Backlot Account Management
You can use an Ooyala adapter or create your own adapter.
For details on integrating with existing adapters and creating your own adapters, see Integrating Third-Party Players with IQ Using the JS SDK.
New Features and Enhancements in Ooyala IQ
1. New URL Reporting Functionality
You can now use the Ooyala IQ UI and API to track content performance at the page (URL) level.
In the UI you can view a URL breakdown for top level domains in the Traffic Source panel for all video assets distributed to all of your devices, geographies, and players. You will get what your top performed URLs are for each domain.
For the API, you can now use dimensions=url to retrieve metrics broken down by URL. This query type will return data for all of your URLs.
2. Change to Hours Watched and time_watched Format
The format for the hours watched metric in the UI and the time_watched metric in the API is now HH:MM:SS. We have added a smart format for values greater than 1000 hours (For example, "1234:56:57" gets converted to "1.2k").
3. New Sort Option in the UI
In asset panel on the Business Intelligence page, if you have Discovery enabled, you can now sort the list of assets by the “Discovery Plays” and “Discovery Leads” metrics.
Ooyala IQ is Ooyala’s new video analytics product built on top of our reliable, robust, and scalable big data architecture, providing real-time analytics as well as multi-dimensional analytics capability to give a full 360-degree view of video consumption and engagement patterns. It is a major upgrade to the existing Ooyala Analytics product and will be available for all Ooyala customers at no additional cost.
The new HTML UI removes the reliance on a Flash plugin, provides the ability to access IQ on various devices (e.g. iPad), and offers performance improvements.
With Ooyala’s new multi-dimensional querying capability, you can now run analytics across multiple dimensions, including Device Type (e.g. Mobile, Tablet, Desktop, Set-top Box, etc.), OS/Browser, Geography (Country, Region, State/Province, DMA), Domain, Player, Asset or Label. This will help address your more complex business questions such as “How many unique viewers from the United States and Canada do I have for a subset of videos consumed on Tablet - iOS during the last month”?
The new Video Details page will give you a holistic, detailed view into the performance of an asset. Apart from uniques and engagement data, you’ll now be able to view key asset metadata, key performance metrics for the asset, and asset consumption broken down by each dimension. You can access the Video Details page directly from either the Dashboard or the Business Intelligence page simply by clicking on the asset. This increased accessibility, along with detailed performance of a specific asset, allows you to quickly identify consumption and engagement patterns for that asset.
The new real-time Dashboard in Ooyala IQ will show you the top 10 videos and their viewership data in real-time, while the old analytics product only shows the top 3 videos in real-time.
Overall, Ooyala IQ is built on more robust, scalable and performant big data architecture.
Video Starts. “Video Starts” indicate when the actual video content starts playing. If pre-roll ads are played, a “video start” would only be counted when all pre-roll ads are completed and the actual video content starts playing. By comparing Plays Requested (referred to as Plays in the old v2 analytics) and Video Starts, you will be able to see the viewer drop-off due to pre-roll ads.
Details About the UI
Details About the API
The v3 Analytics (Ooyala IQ) API is a new analytics API. For general differences between v2 Analytics and v3 (Ooyala IQ), see Reporting Application Programming Interface (API). For details on potential differences in the data from v2 Analytics to v3 (Ooyala IQ), see Potential Differences in the Data (Deprecated).
All Ooyala existing customers will be migrated to Ooyala IQ in 4 batches, with the first set of migrations beginning in May 2015; the second set beginning in June; the third in July and the final batch in August. Customers will be contacted with further information on scheduling and managing migration. For more information on the migration process, please see Ooyala IQ (Analytics) FAQ and How to Export Your Data With the v2 Analytics API (Deprecated).