Content Protection spans a range of strategies and technologies that are critical to the security of proprietary content. Individual content owners need various levels of online video protection, and in some instances those protections are a regulatory or contractual requirement for publishers and rights holders. Now more than ever, content protection is critical as users expand their video viewing across a multitude of devices.
Content providers should understand the technologies and capabilities needed to protect their valuable video assets, and they must consider security options that offer geographic, time-based or user-based restrictions. Publishers must focus on giving their users the highest quality video possible while also enforcing their business models. Protecting content is not about keeping people out. Instead, it’s a methodology that can both protect and enable content globally on just about any device.
As the proliferation of digital streaming and download services provides more opportunities for viewers, it also expands the number of ways in which content needs to be protected. Content protection has necessarily become a complex art, and matching the right protection strategy to the nature of the content is vital. A single approach is unlikely to work for premium VOD, linear TV streams, and pay-per-view live events, for example.
Content protection is not one-size-fits-all. Matching the right protection strategy to each type of content is essential. Protection needs are based on the value of the publisher’s content, and matching the right protection strategy is critical in making premium video accessible.
And the same goes for consumers: What will work for some viewers and devices won’t work for others. The goal is to identify the best model for the publisher’s business that allows delivery of premium, protected content seamlessly across a multitude of devices.