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Universal Syndication enables you to easily create and modify custom feeds, in any format that meets your needs. Once configured, you can immediately deliver video to new partners, devices, and distribution channels such as Roku, Boxee, AppleTV, and so on.
To use Universal Syndication, you create asset templates using the Universal Syndication Template Language (USTL). For example, you can create lists of assets and their metadata in XML, JSON, CSV, or any other text format.