Planning for Content Protection

To create a content protection strategy, consider the nature of your content.

A wide variety of video content is distributed on the Internet, from extremely low-budget videos shot on smartphones to Hollywood blockbusters. Here are a few questions to consider. Your company might have other factors you need to consider, as well.

  1. What is the value of the content?
  2. Is the content ephemeral or long-lasting?
  3. What is the revenue model of your business? Is the content monetized? If so, how? Is it through advertising, Pay-Per-View, subscription?
    The following table ranks revenue models and the types of associated content in order of increasing value. The requirements for content protection increase as content value increases.
    Revenue model Examples of Content Type
    Anonymous viewers, ad-funded Short-form content, video clips
    Authenticated viewers, ad funded Longer form content, live video
    Subscription High-value content
    Transaction (rental or electronic sell-through) Studio-quality content
  4. How great is the potential threat of hackers stealing your content?
  5. What is the sophistication of potential attackers?
  6. How important is usability and ease-of-access to the content? Making the content difficult to access can reduce the number of viewers.
  7. How much money is your company willing to invest to protect the content?

You might require a hybrid solution: more costly protection for your highest valued content and less costly protection for less valuable content.