Creating Ad Sets for Integrating with Ad Sources

Instead of using your own assets, you can work with other ad sources.

This section describes a general process for setting up ad sets specific to ad sources, including the following services:
  1. Ooyala Pulse
  2. Google IMA V3
  3. FreeWheel
  4. LiveRail
  5. Adap.TV
  6. Tremor Media

If you are unsure which of the ad source options to choose, consult with your ad partner to determine.

About Tracking Pixel URLs

You can use tracking pixels to monitor the delivery of your ad assets. Tracking pixel URLs can be associated with both Ooyala Backlot ads, Ooyala Pulse ads and third-party ads to calculate ad impressions through Backlot. Ooyala Backlot does not track any other type of ad events, such as quartile playback or clicks, but Ooyala Pulse does track these events for all ads it serves.

For third-party ads, tracking pixels are only relevant to VAST and VPAID tags and Google IMA. Ad manager modules enable publishers to manage trackers on their own, within an ad platform.

Each time a viewer watches an ad associated with a tracking pixel, an HTTP request is made to the tracking pixel URL. Tracking pixel URLs are usually used to make calls to third-party ad platforms that they use to track ad delivery. You can specify up to three pixels for each ad asset (which notifies up to three third-party ad platforms).

  1. Log in to the Backlot UI. The Backlot UI opens.
  2. Open the MONETIZE page.
  3. Click the Ad Sets tab.
  4. Click New. A new ad set is created with the name New Ad Set.
  5. Change the name of the ad set to something mnemonic, perhaps matching the name of the desired ad source.
  6. From the Ad Source list box, select the name of the desired ad network. Fields of information appear, which vary from ad source to ad source.
  7. Fill-in the displayed fields. See other sections for descriptions of fields for various ad sources.
    Note: None of the fields are strictly required in Backlot, except for tag URL fields for third-party ads. However, you must be sure to supply the fields you know are required by the ad source itself; verify with them or in their documentation, if you are unsure.